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Form follows vision: tien verkenningen naar de ontwerppraktijk van morgen: twintig jaar Brandes en Meurs industrial design 1988-2008
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ISBN: 9789080363533 Year: 2008 Publisher: Amsterdam NDCC Publishers

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Design and the elastic mind.
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ISBN: 9780870707322 0870707329 Year: 2008 Publisher: New York Museum of Modern Art

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In the past few decades, individuals have experienced dramatic changes in some of the most established dimensions of human life: time, space, matter, and individuality. Working across several time zones, traveling with relative ease between satellite maps and nanoscale images, gleefully drowning in information, acting fast in order to preserve some slow downtime, people cope daily with dozens of changes in scale. Minds adapt and acquire enough elasticity to be able to synthesize such abundance. One of design’s most fundamental tasks is to stand between revolutions and life, and to help people deal with change. Designers have coped with these displacements by contributing thoughtful concepts that can provide guidance and ease as science and technology evolve. Several of them—the Mosaic graphic user’s interface for the Internet, for instance—have truly changed the world. Design and the Elastic Mind is a survey of the latest developments in the field. It focuses on designers’ ability to grasp momentous changes in technology, science, and social mores, changes that will demand or reflect major adjustments in human behavior, and convert them into objects and systems that people understand and use.

The exhibition will highlight examples of successful translation of disruptive innovation, examples based on ongoing research, as well as reflections on the future responsibilities of design. Of particular interest will be the exploration of the relationship between design and science and the approach to scale. The exhibition will include objects, projects, and concepts offered by teams of designers, scientists, and engineers from all over the world, ranging from the nanoscale to the cosmological scale. The objects range from nanodevices to vehicles, from appliances to interfaces, and from pragmatic solutions for everyday use to provocative ideas meant to influence our future choices. The exhibition will be accompanied by a fully illustrated catalogue.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
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ISBN: 9780787998301 0787998303 9786611237387 1281237388 0470245360 9780470245361 Year: 2008 Publisher: San Francisco : Jossey-Bass,

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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integra

Essentials of corporate communication : implementing practices for effecitve reputation management.
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ISBN: 9780415328265 9780415328258 0415328268 041532825X 0203390938 9780203390931 9781134335015 9781134335053 9781134335060 Year: 2008 Publisher: London Routledge

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Providing a source of inspiration and documentation in the area of corporate communication, this is a fresh new text on a topical area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon the company's internal and external communication. The text features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication programs - thus offering readers best practice examples. Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field.

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